7 Tips - How to write a good 'motorcycle for sale' ad.

Spending a few minutes really making your bike ad clean and easy to read can make all the difference. If you're serious about selling your bike then check out these 7 tips on writing a good motorcycle for sale ad:

Scrub, scrub, scrub.

How many ads have been wasted by posting up pictures of filthy dirty bikes. If you're not willing to spend the 30 mins it takes to get the bike spotless then don't be surprised if your phone never rings.

Pics, Pics, Pics.

It seems like a simple tip but take a picture of your motorcycle from both sides. If it has accessories take close pics of those. Take a pic of the speedo. Make it easy for your potential customer - give them 6-8 good pics with an uncluttered background.

Make it as clear as possible - bullet out the motorcycle details. 

Some people, if not most, will be reading your ad from their phone. They don't need an essay. Give then the details- bullet point them:

  • mileage (state KMS or miles)
  • number or owners
  • FSH (full service history if you have one)
  • spares or original parts that you have
  • Taxed until
  • accessories fitted
  • keep it clean
  • and short
  • etc

Sell Your Motorcycle - don't give it away.

Don't knock your own bike if you don't want to arm your potential buyer with discount powers!

Telling people that it needs plugs, tyres and the kitchen sink might make you feel 'sound' but all you are doing is giving your potential customer the ammunition to kill your asking price.

Details out the good points and stick to the facts only.

Eh, we will need a price please?

Unless you are looking to make friends or want loads of time wasting calls for some unknown reason then PUT A PRICE ON YOUR AD.

If you fail to put a price on the ad you will probably get loads of calls from timewasters and discourage genuine buyers from bothering to call you. I won't call an ad if there's no price.

There is NEVR a reason to not put a price on your ad.

Nobody cares about your life story.

Other than a one liner explaining a reason for sale (which I'm not even keen on either) don't write out your life story of the bikes you have owned, wheelies you've pulled or police chases you've evaded (seriously I did see an ad saying the bike was for sale as local cops were looking for the rider!).

Here an example of a recent ad for one of my own bikes.

Last tip - Ploof read your motorcycle ad copy!

Always get a mate to proof read your ad. No matter how many times you check your own work it's all too easy to miss a typo.

Always ploof read your ad copy!